More than 60 posts in 7 months, and the most recent report shows exactly what that pace generated: the profile is now growing faster than the average of the last three months, in practically every number that matters — views, interactions and profile visits.

The strategy had 5 fronts running at the same time. Real client testimonial videos, to show the value of the work in practice instead of just promising it. Short Reels, focused on increasing reach among people who didn’t yet follow the profile. Educational content, to ease the fear of people who want lash extensions but have never had them. Trend-based content, leveraging the image of Beth, the owner of the studio. And videos with the other professionals at the salon, showing that behind Beth as the owner there is a truly qualified team.

The result showed up in the numbers. Reels account for more than half of the views, both in the last month and over the quarter — it’s the format that most brings the profile to people who don’t follow it yet. Stories carry a good share of the interactions, with an audience made mostly of loyal followers — great for maintaining the relationship. And most importantly: growth doesn’t depend on a single viral post. Over the last 90 days, the 10 most engaging pieces of content were all in a similar range — a sign of consistency, not luck.

One point we’ve already identified for the next cycle: of the 603 profile visits in the last month, only 11 turned into direct contact. That’s the next focus — strengthening the invitation to book directly in Stories and Highlights.