I looked at the first 60 days of the new website for Dra. Ana Caroline Luminati, a criminal defense attorney in Mogi das Cruzes. The period runs from August 5 to October 3, 2026, but Analytics only started recording visits on August 24. In practice, that’s six weeks of the site live with active measurement. The numbers are small, and that’s exactly why the read is good: you can see what’s already working from the start.

The numbers

There were 221 visits from 192 people and 288 page views. 43% of visits had real engagement, and 14 ended in a click on the WhatsApp button — a 6.3% visit-to-click rate, already solid for a site barely out of the gate.

What we did

The work ran on five fronts at the same time:

1. A straight-to-the-point website. Homepage with 24h service front and center and the WhatsApp button always within reach, because whoever is looking for a criminal defense lawyer is usually in a hurry.
2. A blog with educational content. Articles on temporary leave, conjugal visits, parole, sentence remission, criminal rehabilitation and reconnecting with family, written to answer what families are actually searching for.
3. Content in Spanish. An article on sentence remission (“remisión de pena”) already shows up in search and speaks to clients from abroad.
4. Google Ads on the Search Network. Ads targeting people already looking for a lawyer, leading straight to the homepage.
5. Measurement from day one. Google Analytics and Search Console connected, to decide with data instead of guesswork.

Three lessons

The blog attracts, the homepage converts. The articles bring in the audience that reads the most: “reconnecting with family” keeps readers for 2:27 and “criminal rehabilitation” for 1:34. Even so, most WhatsApp clicks happen on the homepage. What’s missing is guiding the reader from the article to the button.

Organic and paid do different jobs. Organic grows with content and doesn’t depend on budget. Paid is what generates the most contact in the short term. One doesn’t replace the other.

Showing up isn’t the same as getting clicked. The search “saidinha 2026” (“temporary leave 2026”) had 584 impressions in position 1.3 and zero clicks. Meanwhile “criminal defense lawyer Mogi das Cruzes” shows up, but only from the third page on. Both cases have a fix, and they’re the next step.

Next steps

We’ll revise the title and description of the “saidinha” article to turn impressions into visits, strengthen local SEO with Google Business Profile, reviews and a page focused on Mogi and the Alto Tietê region, add a contact button in the middle and at the end of articles, and keep the ads running continuously.

If you want a similar result for your own law firm or business, message me on WhatsApp.